Description
The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
CH-Credit Hours
ECTS-European Credit Transfer System
Descripción
La Red internacional de MBA cubre los enfoques fundamentales para entender los mercados, competidores, carteras de productos y el comportamiento del consumidor desde una perspectiva internacional. Se hace hincapié en la evolución actual de las estrategias de e-marketing y los cambios en la publicidad y el uso de los medios de comunicación. Este programa prepara a los estudiantes con las herramientas, las habilidades y la mentalidad necesarias para ser eficaces en marketing internacional.
Crédito CH-Horas
ECTS-European Credit Transfer System
Full-Time & Part-Time MBA programs
European University's graduate programs are tailor-made to accommodate each candidate's needs. They offer a variety of degree specializations from the traditional to the most up-to-date areas in the world of international business. The MBA programs last one year full-time (3 terms of 10 weeks each) or two years part-time.
The first 2 terms cover the essential skills for understanding master's level business concepts. The last term focuses on the candidate’s specialization.
The MBA programs are taught in English and classes take place in the evening from Monday to Friday 7.00pm to 10.00pm. Terms start in October, January and March.
Syllabus
TERM I (18 CH | 23 ECTS)
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MCO 101 - Management Skills
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MCO 102 - Organizational Behavior
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MCO 103 - Managerial Accounting
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MCO 104 - Marketing
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MCO 105 - Quantitative Business Methods
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MCO 106 - Negotiation (seminar)
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MCO 107 - Business Law (seminar)
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Industrial Visits and Invited Managers' Lectures
TERM II (18 CH | 23 ECTS)
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MCO 201 - Finance
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MCO 202 - Human Resources Management
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MCO 203 - Global Economics
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MCO 204 - Strategic Management
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MCO 205 - Management Information Systems
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MCO 206 - Communication Skills (seminar)
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MCO 207 - Job Career Planning (seminar)
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Industrial Visits and Invited Managers' Lectures
TERM III (21 CH | 26 ECTS)
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MIK 301 - International Marketing
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MIK 302 - Sales Management
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MIK 303 - Marketing Research
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MIK 304 - E-Marketing Strategies
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MIK 305 - Advertising & Media
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Research Report
