Description
The MBA in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of communication and negotiation, gain confidence in public speaking and receive individualized feedback for their presentations and on their choice of communication strategy. Topics include public relations campaigns, ethics, media strategy and planning, organizational communication, delivery of speeches and other verbal messages in a variety of contexts.
CH-Credit Hours
ECTS-European Credit Transfer System
Descripción
El MBA en Comunicación y Relaciones Públicas está diseñado para aquellas personas que aspiran a puestos de las relaciones públicas, publicidad, marketing y comunicación. Los estudiantes aprenden los fundamentos de la comunicación y la negociación, ganar confianza para hablar en público, reciben información individualizada para sus presentaciones y para la elección de su estrategia de comunicación. Los temas incluyen campañas de relaciones públicas, ética, estrategia de medios de comunicación y planificación, la comunicación organizacional, la entrega de los discursos y otros mensajes verbales en una variedad de contextos.
Crédito CH-Horas
ECTS-European Credit Transfer System
Full-Time & Part-Time MBA programs
European University's graduate programs are tailor-made to accommodate each candidate's needs. They offer a variety of degree specializations from the traditional to the most up-to-date areas in the world of international business. The MBA programs last one year full-time (3 terms of 10 weeks each) or two years part-time.
The first 2 terms cover the essential skills for understanding master's level business concepts. The last term focuses on the candidate’s specialization.
The MBA programs are taught in English and classes take place in the evening from Monday to Friday 7.00pm to 10.00pm. Terms start in October, January and March.
Syllabus
TERM I (18 CH | 23 ECTS)
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MCO 101 - Management Skills
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MCO 102 - Organizational Behavior
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MCO 103 - Managerial Accounting
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MCO 104 - Marketing
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MCO 105 - Quantitative Business Methods
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MCO 106 - Negotiation (seminar)
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MCO 107 - Business Law (seminar)
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Industrial Visits and Invited Managers' Lectures
TERM II (18 CH | 23 ECTS)
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MCO 201 - Finance
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MCO 202 - Human Resources Management
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MCO 203 - Global Economics
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MCO 204 - Strategic Management
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MCO 205 - Management Information Systems
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MCO 206 - Communication Skills (seminar)
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MCO 207 - Job Career Planning (seminar)
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Industrial Visits and Invited Managers' Lectures
TERM III (21 CH | 26 ECTS)
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MCP 301 - Public Speaking & Public Communication
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MCP 302 - Public Relations
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MCP 303 - Organizational Communication
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MCP 304 - Mass Media Strategy, Planning & Media Law
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MCP 305 - Practical Applications in Public Relations
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Research Report
